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Marketing for Women
3 Reasons Marketers Should Focus On Women as Their Main Customer
Key lessons from Philip Kotler, the father of modern marketing.
A woman’s world revolves around family and work; she either chooses between the two or tries to balance both of them.
Too simplistic?
At least not for Kotler.
In his book on marketing’s latest trends (Marketing 4.0), he discusses the brand’s opportunity to expand its market share by focusing exclusively on them.
He says that women are better multi-taskers than men so they’ll probably try to balance work and family. In doing so, they’re more empowered to become natural leaders and if brands can get to them, they’ll gain the best advocate to their cause.
Brand’s appeal to target female customers exclusively is based on women’s three key behaviors when it comes to purchasing decisions.
#1 They gather a lot of information before making a purchase
If they take more time to buy something, why would brands prefer them over fast and mindless buyers?
