Listening to music will help you both engage and escape from work.

These seemingly opposite effects can have a positive outcome for people and their company’s success.

Workers get inspired to carry out their tasks, enhance their focus, and feel less stressed. …

Bitcoin Adoption

International companies in El Salvador now have to accept bitcoin whether they like it or not.

Just a couple of days ago, El Salvador became the first country to adopt bitcoin as legal tender, and firms are bound to accept it as a form of payment alongside the US dollar.

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American Idol and all those glamorous music competitions have been around for quite a bit. At least for the past 15 years, we’ve seen thousands of participants come and pass through the stage trying to become the next star of show business.

Part of their success comes from the audience’s…

Food Innovation

In simple terms, for every 50 apples harvested, we lose 7 before reaching retail shelves.

It’s a 14% worldwide average.

Some countries have greater losses (21% in Central and Southern Asia) while others are more efficient (5% in Australia and New Zealand).

But the problem remains the same.

We need…

Audio Branding

Imagine a party or a wedding without music.

Wouldn’t it feel lifeless?

Music is a central part of our lives and as such, a powerful tool of persuasion.

We spend at least 14% of our time listening to it. If there are 1,440 minutes in a day, the time spent…

We’re entering into a screenless future.

Everything points towards a sound-driven space.

Why?

Just consider the following:

• Global smartphone shipments have declined over the last three years while headphone shipments have been consistently increasing since 2018.
• More people listen to podcasts than subscribe to Netflix in the U.S.
• Smart speaker…

Humans are the only species that likes and systematically listens to music.

Its ability to induce emotions is like a magnet to us.

We keep returning for more.

But how can it move us to tears or make our whole body feel euphoric?

Let’s dive into music-induced emotions.

#1 — Acoustical features trigger the brain’s most primitive reactions to a stimulus

Music is…

Audio is the most intuitive tool we’ve developed as a species.

We’ve interacted with video for less than a hundred years. We’ve been reading and writing for around 10,000 years. But before that, we had sounds, audio cues, and storytelling.

If we had experienced the world and bonded with each…