A quick guide to matching a title with its content
The title is your elevator pitch in 12 (or so) words.
You should treat every word like gold — too many and it will depreciate.
Without a good first impression, few people will give you a second chance and read through your article. So much work on it just to be easily dismissed because of a weak headline. I know that frustration.
Your article’s fate hangs on a thin thread, but let’s make it as firm as possible. Just like a spider’s web: all threads aligned to hold up that life form, your content.
The consumer market of adolescents explained in music terms
Who hasn’t felt a bit of nostalgia when listening to a song from their youth?
I know I was obsessed with artists like Limp Bizkit, Backstreet Boys, and my guilty pleasure, Britney Spears.
Now, whenever I hear a song from any of them, I’m immediately transported to a time of childish adventures: arriving home after hours, chasing (or sometimes fleeing) from girls, and well… basically getting in trouble.
All those exciting memories come rushing to my mind just by listening to a few bars from these artists.
Music can trigger specific memories. Memories tightly woven to the heart. …
Future of Agriculture
An ingenious way to know when the fruit is ready for harvest
Think of the fruit you’re about to eat.
How do you know it’s ready and not green?
You might judge it by the color of the surface, but that doesn’t work with fruits like watermelon or avocado.
Okay, now you have to touch it, tap it, but you’re still not 100% certain that you’ll get it right.
Now think of increasing the scale of your decision.
Imagine trying to decide when to cut thousands of fruits at the right time so that you don’t end up with a bunch of useless products. …
This will help you transition from a binary to a growth mindset.
At my tender thirteen years of age, I was told by my piano teacher that I wasn’t ready to play a difficult piece at the time, Chopin’s Ocean Etude.
I blindly believed it for longer than I’d like to admit.
And that kept me from trying.
I was thinking in binary terms:
- I’m not good enough
- This piece is for skilled players
So why even bother trying?
What I failed to realize is that my level at the time didn’t matter, because it was just a temporal stage in my overall development.
Instead, I had to focus on where I…
Weather influences our emotions and we listen to music for its vibes…why not combine it all into a tailored playlist?
I know I’m not the only one that has a hard time finding music to listen to.
It has to be the right one for the mood I’m in, otherwise it won’t feel right.
And that mood of ours is influenced by many things, one of which is the weather. You know how there’s a saying for it, “being under the weather”, but we don’t usually think about how much it can affect us.
Mood states do change with weather, so why not use this variable to find the right music for us?
How are we classifying music today?
We have multiple libraries of music on…
Water is getting scarce and we need all hands on deck to improve its recycling process
Talking about poop isn’t sexy, right?
But if you know how to spin it, it can become very appealing. And in this case, necessary.
When we talk about poop or waste, we fail to see that it’s part of a larger cycle. What goes around, comes around, and if we don’t take care of every step of the process, well, it can come back and bite us in you know where.
That’s what’s happening with water.
That’s the price of water in the stock market today. My fellow reader, water has become a commodity.
If we don’t…
Who said research had to always be so serious?
Every breakthrough in science was led by a highly motivated scientist many considered to be crazy (the least). What you’ll read next doesn’t incite a scientific revolution, but it does conserve the crazy part of the equation.
I’m not talking about those conducted during wartime that would make you sick to the stomach.
Don’t worry, it’s not that kind of research!
You can’t find them in mainstream journals. Sometimes they’re too strange to be taken seriously. But can’t research be fun and informative at the same time?
Now let our imagination…
What can we learn from the business of doing nothing.
A man named Shoji Morimoto has become a celebrity in Japan for the most unusual job: doing nothing.
Yes, you read it right.
It all started with a simple tweet back in 2018:
“I offer myself for rent, as a person who does nothing. Is it difficult for you to enter a shop on your own? Are you missing a player on your team? Do you need someone to keep a place for you? I can’t do anything except easy things.”
Basically, Morimoto rents himself for the simplest tasks. People send him offers and he selects the ones he’ll take…
The music industry is taking an interesting turn
Would you feel astonished or creeped out by looking at your favorite (deceased) music legend performing in front of you?
Businesses like Eyeillusion, Hologram USA, or Base Hologram are taking live concerts to the next level. They’re securing the rights of famous artists and developing a technology capable of bringing them “back from the dead”.
They’re focusing their business model on a powerful emotion: nostalgia.
In fact, according to Fast Company, 4 out of the top 10 touring artists in 2018 were living legends: The Eagles, Roger Waters, U2, and The Rolling Stones. Touring is the most profitable revenue for…
If we want to know how people react to our products and services, we need a new approach ASAP
We all have filled out at least one survey in our lives. We’ve been asked to rate a product or service, fill out a customer satisfaction survey, assess our work environment, and the list goes on.
All these surveys have three basic premises:
- The respondents know exactly how they feel.
- The respondents can communicate those feelings.
- The respondents always tell the truth.
Without these assumptions, polls would be meaningless.
The information you’ve gathered wouldn’t be useful to make decisions and prepare improvement plans. Any changes to your product or service based on people's opinions would be unproductive.
These premises entail…
Pavle Marinkovic
Audio branding Consultant, Film Composer, and Content Writer. New eBook “How to Hook Your Customer with Music” > https://books2read.com/u/bxjE1J
