Are you more emotional, rational, or action-oriented towards it?

Photo by Sharon McCutcheon from Unsplash

American Idol and all those glamorous music competitions have been around for quite a bit. At least for the past 15 years, we’ve seen thousands of participants come and pass through the stage trying to become the next star of show business.

Part of their success comes from the audience’s response. They’re encouraged to vote by the TV program and select their favorite star. Polls allow the audience to pick their favorite candidate and thus launch the artist’s career.

Think about the following. …


Food Innovation

We need a better food management system or we’ll be doomed.

Photo by dimitrisvetsikas1969 from Pixabay

In simple terms, for every 50 apples harvested, we lose 7 before reaching retail shelves.

It’s a 14% worldwide average.

Some countries have greater losses (21% in Central and Southern Asia) while others are more efficient (5% in Australia and New Zealand).

But the problem remains the same.

We need to improve our food management or it will get worse with climate change.

Part of the problem is food transportation.

When we take food from farms to retail stores, more so internationally, we find that there’re many storage diseases like rot development (e.g. blue mold) or insect pests (e.g. …


Audio Branding

There’s more to music than meets the ear

Music equipment in a room full of posters.
Photo by Paulette Wooten on Unsplash

Imagine a party or a wedding without music.

Wouldn’t it feel lifeless?

Music is a central part of our lives and as such, a powerful tool of persuasion.

We spend at least 14% of our time listening to it. If there are 1,440 minutes in a day, the time spent listening to music would be 201,6 minutes or over three hours per day! That’s almost the same amount of time we spend watching TV.

And we all know how TV shapes people’s minds, promoting certain values and encouraging specific behaviors.

How much influence do you think you can get from…


Sound in marketing is the new trend

A person holds up sound equipment.
Photo by Tyler Casey from Unsplash

We’re entering into a screenless future.

Everything points towards a sound-driven space.

Why?

Just consider the following:

And the list goes on.

Sound is…


And how can we mold music to our goals.

What’s causing your reaction to a certain song? It might be one (or more) of these triggers. Photo by Jamakassi from Unsplash

Humans are the only species that likes and systematically listens to music.

Its ability to induce emotions is like a magnet to us.

We keep returning for more.

But how can it move us to tears or make our whole body feel euphoric?

Let’s dive into music-induced emotions.

#1 — Acoustical features trigger the brain’s most primitive reactions to a stimulus

Music is mostly perceived in its simplest form, as a sound.

Think of it from an evolutionary point of view.

We’re constantly scanning our environment to detect relevant changes for survival purposes. What doesn’t stand out doesn’t need to worry us.

Sudden or extreme sounds activate our central nervous system and they…


A transition to an audio-driven technology interaction

Photo by Linus Rogge from Unsplash

Audio is the most intuitive tool we’ve developed as a species.

We’ve interacted with video for less than a hundred years. We’ve been reading and writing for around 10,000 years. But before that, we had sounds, audio cues, and storytelling.

If we had experienced the world and bonded with each other through sound for so long, why not try to further develop what is most known to us?

If you think about how much time we spend in front of all our devices, you might also start wondering whether we need a more balanced approach to how we relate to…


Welcome to the rabbit hole of sound

Photo by Rawpixel from LifeofPix

The world of online sound is filled with wonders.

We usually look for playlists on Spotify to accompany us during our workout or study sessions, but there’s much more you can find on the World Wide Web.

Let’s dive into the soundverse and explore the awesomeness of this virtual space.

myNoise

What happens when there’s too much noise around to concentrate on your work? You put your headphones on and listen to music, right?

Well, sometimes even music can be distracting.

On this webpage you’ll find hundreds of sound environments that will serve all your attentional needs.

There’re no ads to…


And what marketers should do about people’s new food habits

A woman eats noodles in a bathtub.
What do you do when no one is looking? Food at home has acquired a new meaning thanks to the pandemic. Photo by Artem Labunsky from Unsplash

Nobody is the same after more than 470 days (and counting) into this pandemic.

We’ve changed in many ways, especially our relationship with food.

When borders closed, we saw a decrease in the flow of goods into stores. Due to impaired supply chains, people panicked and rushed to empty store shelves. Entire aisles were left bare naked.

Even toilet paper disappeared!

Lockdowns changed the way people got their food, what they cooked, and where they ate.

We now think of cooking, eating, and shopping for food differently. These new eating and purchasing habits might stay even after COVID-19 is gone…


Many will tell you it’s never enough!

Photo by Tony Woodhead from Unsplash

Your parents, teacher, and even your inner voice are telling you the same thing over and over again.

“Go practice!”

Every music student is constantly reminded to spend more time learning the ins and outs of their instrument and it seems it’s never enough.

Working on your music skills for 3, 4, or more hours a day can yield amazing results but only if you treat it right.

Many have earned painful injuries for taking their bodies to the limit. And even more musicians have simply lost all their passion for music with bad experiences they couldn’t recover from.

So…


Being vulnerable is a strength, not a weakness.

Emotional maturity is an ongoing process. Arriving at a destination is just another step in our life journey. Photo by Simon English

I’ve always wondered why there aren’t any emotional management classes at school.

We’re both rational and emotional beings, but somehow the latter is not part of our school’s curriculum.

And life is not a one-sided mission.

We need both sides to develop into better versions of ourselves. Countless lives have been crushed by people’s lack of attention towards their emotional growth. If we don’t take it seriously, emotions will eat us from the inside out.

So how do we progress towards a more sustainable inner world?

These are just some hints that you’re on the right track, but remember that…

Pavle Marinkovic

Audio branding Consultant, Film Composer, and Content Writer. New eBook “How to Hook Your Customer with Music” > https://books2read.com/u/bxjE1J

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