A great example on how to make the best out of the worst year in modern history. Humor is a strong tool to make people engage with your content even if it's based on very difficult times for all of us.

It's a way to give 2020 a new meaning and take out of it all the heavyweight it has been on all of us. And since it's a worldwide shared experience, it's easier to identify with and want to share with others that have been through the same (which is almost everybody in this case).

Very clever, indeed.

Thanks for sharing!