Audio branding at its finest!
Sound and music can help bring the brand and its customers closer in ways other tools haven't been able to. I'm always amazed by what music can do to us (mostly positive, but sometimes it can have a negative impact as well).
Audio marketing is still in its early days, and it's an untapped tool for businesses. I write a lot about it and I've seen people be amazed by what music can do from a marketing's perspective.
It's great to read other writers talking about the power of music. Thanks for helping share awareness about music's role in marketing!