Brands are feeding us with short-term rewards to make us pat ourselves on the back and not look at the big picture.

We feel better about ourselves and they get praised for helping us become more empowered. But this fades away quickly, and we quickly come to the brand again for some more pat on the back. We don't see that this cycle is a symptom of not making real changes and trying to fill a void with things instead of growth and real change.

Thanks for raising awareness about this issue!