Don’t Let Your Brand Stay on Mute!

Redirect your customer’s attention by using sound strategies

Photo by covertnine

You might not notice it (yet) but we’re immersed in an audio revolution.

We have sound emojis, voice assistants, audio-only social platforms, podcasts, audiobooks, and so much more based on sound entirely.

With this shift in consumer behavior, it seems logical for brands to follow this new audio trend.

Does your brand have sound assets?

Brands are trying to meet their customers in the sound space and the growth has been exponential.

There’s been a 22% increase in brands launching audio identities for the first time this year from a wide array of industries. Firms are seeing multiple benefits in using sonic logos, sound landscapes, and other sound elements to connect with their customers on an emotional level.

The key to creating an audio advantage over their competitors is becoming glocal. Make your customers feel close by having a local vibe, but at the same time being able to speak to a global market.

How do we see that from a sound perspective?

Let’s take the example of Mastercard.