Eco-innovation, togetherness, nature awareness, are not just beautiful ideas but also profitable concepts. We have to convince big brands that they can still earn money without destroying everything around them. And as you say, we can vote with our wallets.

Now, I've recently heard that we should ask for firms not just to be sustainable but regenerative as well. We've come to a point in development that being sustainable isn't enough. We've already eroded and destroyed a lot of things so it's time to build up again. Not just find ways to pollute less but to nurture and bring ecosystems back to life as well.

Thanks for raising awareness on this issue. We need it now more than ever!