Emotions are a big part of marketing strategies. Without them we wouldn't be able to connect with our customers.

I like how you put tips for each of these feelings, it's not easy to evoke them, but when we do, the benefits are huge!

I was curious to find out what makes content go viral and I found certain emotions to be key for getting people to share what you have to offer. I wrote an article that might be interesting for you, and that expands the notion of the use of emotions in marketing campaigns:

https://medium.com/the-innovation/how-to-motivate-audiences-to-talk-about-your-brand-and-share-your-content-on-social-media-575975322698

Cheers!