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I like how you frame it by always relating it to the same example. We have to connect with our listener/reader (and make them feel understood) and attack the issue from multiple fronts (repetition with small variations, address their objections, etc.).

I think that social proof is another way to emotionally engage your partner/reader with your intentions. If that person is relevant to them, they will engage with what you're saying. If you can't connect with them directly, you might achieve it through a third party.

Thanks for sharing the message in such an illustrative way!

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Pavle Marinkovic
Pavle Marinkovic

Written by Pavle Marinkovic

450k+ Views | 9x Top Writer | Psychologist | Join my newsletter on sound > https://soundawareness.beehiiv.com/

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