I see a Roddenberry quote and I must upvote. But now on the serious side, storytelling is the way to go. We are hard-wired to engage with stories, especially if they get to our hearts rather than to our logic.

Plus people want an emotional imprint in the questions they want answered. They want to decrease their anxiousness with a product, they want to forget their suffering for a while, they want to feel proud of themselves. And certain products can help in that endeavor. Businesses should try to help rather than stick their product through their client's throat at any cost.

Thanks for sharing these tips!