I’m glad you like it, Tim!

It’s an amazing world once you start digging into how much music influences these different instances of our lives.

As you saw with sound design in commercials, that’s one important area of audio branding. And then you have other things like how to guide people’s purchasing behavior in supermarkets (e.g. using fast-paced music in rush hours to get people moving), how to influence their food/drink consumption (e.g. bars using loud music to make you drink more), and so on.

I got so fascinated with the relationship between music and food that I’m finishing a book about it actually. It’s a dive into how sound and music enhance the food cycle from plant growth (and how it affects animals), going through its use in restaurants/stores, and finally how music can increase bacteria’s efficiency in degrading food.

Anyways, once you get into the rabbit hole, there are so many amazing things to explore ;)