My book is actually called "How to hook your customer with music" and so my hook is already there.

Okay, now if we get serious, the main challenge is where to find your audience. Let's say I've defined that my audience is people in the marketing field that are willing to take a risk by going outside their comfort zone and use music to reach their audience. I have trouble finding them.

Yes, I've looked in LinkedIn groups, Facebook groups, wrote a bunch of the subject on Medium, post regularly on social media with the appropriate hashtags, but they still elude me.

I guess it could be a nice follow-up article the "how to find them" once you've established your niche.

Thanks for your insights, I actually have subscribed to Notaras' newsletters, very helpful indeed :)