Oh, I didn't know! I checked it out and it looks fascinating how the experiment was carried out and shift the cheese's flavor with music.

So if we see it from a science perspective, Keller says that it's all about frequencies, maintaining a consistent rhythm, and applying it as focally as possible (with transducers).

It would be interesting to learn more about psychophysics on top of the psychoacoustics he describes in this experiment.

Thanks for making that interview and sharing it with me!