Surveys can discourage an experience and especially a relationship with the brand at hand. There are instances in which they're beneficial, but they have many setbacks that make us think of other means of research.

In the company I work, we focus on facial recognition through the use of AI and Neuroscience. We can measure emotions in real-time. We can pinpoint specific reactions to a part of an ad, or assess how people feel about a certain character in a TV show, and so on.

I know it's all about engaging with your customers through real relationships, but when it comes to research tools, what are your thoughts on facial recognition software to measure emotions?

I enjoyed reading this article, thanks for sharing!