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The Audio Revolution in Marketing — What You Need to Know
Alexa, audiobooks, and other audio habits are changing how people interact with their environment
Have you heard about Google’s A.I. personal voice assistant?
You’ll now be able to ask Google to schedule appointments for you without having to make the actual arrangement yourself. You just tell Google that you want to schedule a hair cut appointment, a restaurant reservation, or any other arrangement, and Google will call and set it up. In Google’s presentation, the person on the other line of the phone didn’t even realize they were talking to an A.I.!
That’s both scary and amazing.
This voice command example (plus the amazing A.I capabilities) sets the tone on how audio is getting more relevant in today’s world and how it’s changing our behavioral patterns. It’s definitely something you should consider adding to your marketing strategy.
Let’s look at how audio is conquering its way into our lives.
