The challenge lies in the lack of transparency and control individuals have over how their data is used and monetized. The current data ecosystem heavily favors companies, which gather and analyze vast amounts of personal data to generate significant profits, while individuals often receive limited or no direct compensation for the value their data contributes.

Setting the "best price" for companies should not come at the expense of individuals' privacy and autonomy. The monetization of personal data without fair compensation raises concerns about the power imbalances and the potential for exploitation in the data economy.

While individual efforts to minimize data sharing and protect privacy are commendable, the responsibility for data privacy should not solely rest on individuals. It's crucial to have comprehensive regulations and frameworks that prioritize individuals' rights and provide stronger safeguards against improper data use by companies.