This article reminds me a recent piece I read by @Andrei Tapalaga. Fanta was born in Germany when the local Coke factory had to improvise with local ingredients. And it makes all the difference.

Pepsi reminded local people why their culture is so amazing and they responded positively to that local flavor.

Thanks for sharing about this topic. Brands should look more for what's unique inside a territory before trying to impose their external view on the locals.