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Success Is Also Timing It Right
Timing — as Important as That Great Idea You’ll Get Millions For
The “when” is as important as the “what” when launching a product
A couple of months ago, a friend opened an Esports academy. The first one in Latin America, he said. As you may have heard, the Esports business is booming. It’s expected to have a 9% annual increase rate until at least 2022. My friend was counting on the potential of this young market, but things got out of control.
A national-scale social protest began to spread by the second half of 2019 and it kept going for months. Small business took it the hardest and many simply had to close down. My friend’s business was also hit, but somehow it managed to survive this first wave.
To make matters worse, then came the whole worldwide pandemic, and he had to close the business once again. Now they’re trying to survive by giving online courses, and more challenging times await.
Basically, the idea and execution were great but the timing was awful.
Other similar cases throughout history tell us that it’s not enough to have a great idea and even launching it successfully. Sometimes the time is just not right.
