To persuade brands to use music more actively we should measure the impact of music on their business:

- Does it improve customer satisfaction? Record it!

- Does it increase sales? Test it!

- Do more people come in because of music? Show it!

If we had tangible evidence of its effect, audio branding would be taken more seriously.

Thanks for sharing awareness about this topic!

Music can also enhance people's food experience and be an active ingredient in their meals. For instance, it can change a drink's sweetness or bitterness perception. Here's an article I wrote that might interest you:

https://medium.com/p/6cf6ba3924b5

Cheers!