Totally agree, authenticity will shed light on your brand without having to shout it out loud. However, authenticity doesn't mean it will necessarily come with less content. I mean, it can, but it's not always the case.

And sometimes too much simplicity can be detrimental. Here's an interesting example of how Apple's ads have become too elementary that they look boring, and to illustrate the case, this webpage shows what would these kinds of ads look like in other brands: https://applefiedads.blogspot.com/

A nice thought experiment.

Anyway, it's a great topic and we need to talk more about it. I hope we can go towards a less polluted brand arena, and encourage original content and the value of unique points of view.

Cheers!