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What Coffee Bean Flavor Are You Looking For?
Here’s a quick guide
The American coffee experience
Even if there’s not a one-size-fits-all coffee bean, the urge is always there. On any given day, Americans will prefer drinking coffee to any other beverage, except for water. They’ll lift 400 million cups of coffee a day and not just for the morning kick to prepare for a busy day. Drinking coffee is now an experience in itself.
Before we dive into the right coffee bean flavor for you, let’s see what the average consumer looks like. They will start with a 9-ounce cup of medium roast coffee every day at home, sweetened (or creamy) and caffeinated. They will have one during a meal and another one between meals, with a total of 3 cups a day. Their preferred brand will be Folgers most likely, and Starbucks will only come second by a wide margin believe it or not.
Stats may be a good starting point, but they’re not enough. You will want to create your own coffee experience which will start by selecting the right beans. There will be some trial and error until you find the one that fits you best, but here’s a…
