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Audio branding
When Music Makes the Difference in a Marketing Campaign
Here’s what you can learn from an Australian top winery.
To drink a Wolf Blass wine is to feel that you’ve reached the highest social and cultural status in the world. It’s a must at any high-class event and it now feels like something that’s always been like this.
But how did they reach that point?
Let’s look at the interplay between music and the different elements Wolf Blass used to put their brand at the forefront of the wine industry.
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Wolf Blass has been around for a while now. They started in the 60s and have remained one of the best winemaker companies in Australia. They’ve got vineyards across many regions and they’ve won plenty of prizes for their distinctive craftsmanship. They’re associated with premium wines and are sold across 50 countries around the world.
Excellence is their main value. It’s the first thing they want you to see. Their logo is an eagle, a symbol of grace and vitality that can reach very high altitudes. In other words, reach higher levels of achievement that you wouldn’t normally get to.
