Learning people’s music preferences might come in hand in different industries (therapy, marketing, education) — What makes us listen to a certain kind of music? We want to feel something, whether it’s positive or negative, and music allows us to tap into that realm of emotion. We either want one of three choices: Maintain an already present emotion Enhance an emotion we’re experiencing or that…

Your customers both see and hear your brand so use sound to your advantage — No, audio branding is not your brand’s jingle. Your brand might use one, but that doesn’t define it. It’s much more than just one isolated tune. Audio branding is your brand’s sound identity. It’s a systematic use of audio to make your brand unique to you and your customers. …

Let’s put 3 theories to the test — As a woman time traveler, there’re not many societies you’d want to visit and live there. Even in those moments when women were at the top (e.g. Cleopatra, Elizabeth I), you wouldn’t have had an easier day-to-day life. …

Learn how Voicebot interviewed over a dozen thought-leaders and produced two podcast episodes in record time — Outline: Canvassing the opinions of thought leaders Live interviews took too much time Async: a new format for podcasting More audio in less time A follow-up on Bret’s suggestions Canvassing the opinions of thought leaders Voice assistants are rapidly entering our lives. From 6.5 million smart speakers sold in 2016, we’re now seeing more than 180…

These tools give people back their time by leaving them in charge of when and where they engage with work — Outline of the article: Asynchronous as a category New challenges require new solutions Understanding asynchrony How it looks to work at an asynchronous company The current state of the asynchronous market What do all asynchronous companies have in common? Summary Asynchronous as a category

We‘ll be consumed by high-paced work — Every worker feels the same: the workload is overwhelming. An hour is still 60 minutes long but it feels like it has been shrinking and we’re getting less done in the same amount of time. What’s happening to our jobs? Work intensity has increased drastically UCL professor and researcher Francis Green has been analyzing people’s…

Here’s a way to raise awareness about a brand and bring its community together with ESCP Business School’s case — Outline of the article: The ESCP Business School podcast experience Creating a podcast for their community Challenges faced during this journey Summary The ESCP Business School podcast experience With a world that seems increasingly scattered, there’s a choice to make. …

Here’s what we can learn from Laurent’s podcast “The Apprentice” — Outline: The captivating world of storytelling The power of sound-driven narrations Setting everything up Lessons after making more than 50 episodes Summary The captivating world of storytelling Humans have been amused by stories for millennia but it wasn’t until we started recording them (in stone or paper) that we could reach millions through space and…

Chloé shared her struggles and lessons with us which any podcaster can benefit from — Outline of the article: Learn first, succeed later The basics of branded podcasts Struggles with starting a branded podcast Preparing to start the journey Summary Learn first, succeed later We often forget that successful brands didn’t start at the top of their industry. …